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Step into the STITCH store
Located in the heart of Haarlem’s most charming shopping street, De Kleine Houtstraat, you’ll find our STITCH Boutique – a place where sustainability and creativity meet fashion.
Feel, try and explore
Discover our wide collection, from bomber jackets and cosy sweaters to funky caps. Everything for kids, babies, and adults is stocked right here. Our friendly staff is always ready to help you find the perfect sizes, fits, and colors.
Embroidery atelier in Haarlem
In our store and atelier in Haarlem we also develop custom embroidery for brands, businesses and creative projects. Business visitors are welcome to explore fabrics, samples and embroidery possibilities. Embroidery for business.
How does it work?
1. Choose your product
Explore our collection and find the products you want to stitch.
2. Customise it
Pick your favorite STITCH design from our ready-to-go collection.
3. Sit back & relax
Our team will embroider your item. We do our very best to finish your work of art the same day
4. Happy customer
Dammm looking good! You are now ready to shine with your custom STITCH piece.
This is where your favourite STITCH item really takes shape. Watch our embroidery machines in action and see the magic happen, stitch by stitch.
And the best part? You can even create your own combination right on the spot. Go all out and design t-shirts, jackets, or beanies on the spot, every piece truly one-of-a-kind, crafted by you.
‘Golden streets’
Haarlem Highlights
Now that you’re here, soak up the laid-back vibe of historic Haarlem. Just 15 minutes by train from Amsterdam, it’s the perfect city for a daytrip filled with culture, shopping, and great food. Haarlem is full of unique, independent stores you won’t find anywhere else!
Craving a breath of fresh air? Bloemendaal Beach is only 10 minutes by car (20 minutes by bike). Take your STITCH favourites along — whether it’s our playful Surf Granny or our cheeky Octopussy designs — and make your beach day even more fun.
Alongside our STITCH collection, you’ll find a selection of inspiring brands we love, all right here in our boutique. Each brand reflects our passion for sustainability, creativity, and playful design. Repair or personalise your clothes with the fun patches from Macon & Lesquoy, stand out in cheerful overalls from Favorite People for kids and women, or discover beautifully crafted towels and bottle vases from Foekje Fleur – perfect as a gift!
Foekje Fleur
Foekje Fleur found her way by making objects that are functional and yet, give space for thought. Her attractive and colourfull designs seem playful at first sight, but are in fact inspired by serious topics like environmental pollution and animal rights. From leftover fabrics to vibrant designs!
Looking for optimistic overalls and dreamy dresses? Favorite People is here to brighten your day! This Portuguese brand brings a touch of sunshine into your wardrobe, with lively pieces designed for both kids and adults. Bright colours, cheerful details, and effortless style make every outfit a little moment of joy.
This French brand feels like a brother from an other mother. We both share a huge passion for embroidery. Their hand made embroidery jewellery and funky patches are a great addition to our collection. Use the iron-on patches to repair your clothes. Decorate your outfit with one of the gorgeous brooches.
The Alpaca Loca scarves are made from light, airy alpaca fibers, creating a soft, breathable, and super comfortable fabric. Hypoallergenic and naturally dirt- and water-resistant, they’re perfect for everyday adventures. With timeless colours, Alpaca Loca brings style, comfort, and lasting quality to every scarf.
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