Let’s make fashion more fun and durable
About STITCH
STITCH Amsterdam is a creative embroidery studio and clothing label founded by Lonneke van Kuijeren in 2020. Lonneke was driven by the need for more creativity and style in sustainable fashion.
What started at small markets and pop-up shops in Amsterdam, grew out to a solid brand and store, with lots of side projects and collabs.
Embracing Slow Fashion
The clothing brand STITCH Amsterdam
Our roots are based in Amsterdam and we share a big love for everything quirky. Our designs are made for young and old and inspire people to enjoy life just a little bit extra.
Our concept is easy. We focus on good solids basics, made from sustainable materials. Add some spice with our funky embroideries and you have a unique product to cherish a lot.
STITCH on demand
Our concept
If you shop online or visit our boutique in Haarlem? Your favorite combination gets stitched on demand with our own embroidery machines.
With our STITCH on demand concept, we embrace the slow fashion movement and prevent overproduction. Thereby we encourage to create your own personal style, as unique as you are. Mix & match your own combination!
More information about shopping in our boutique or go directly to our online shop.
Our suppliers
For our basics we work with our supplier in North Portugal, which we visit on a regular basis. This small-scale sewing atelier is responsible for a big part of our basic collection. Thereby, we complement our apparel with other suppliers who share the same durable values for sustainable fashion as we do. They are certified with the fair wear certification and OEKO-TEX standards. This means in normal words; they take care for nature and human.
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Company logo embroidery
If you have a company logo you would like to embroider, we are there for you too. With the same devotion as for our STITCH brand, we work on your company apparel. Our minimum order quantity to develop your logo into embroidery design is 20 pieces.
If you would like to read more about the possibilities for a custom logo embroidery, see our STITCH For Business page.
What makes us unique?
1. Good sustainable basics
2. High quality embroidery artwork
3. Boutique where you can see and try out different fittings and styles.
1. Sustainable
2. High quality
3. Boutique
We love to collab!
Besides our own collection, we develop unique embroidery designs for other companies and brands.
This collab design match the same style as our STITCH collection and get their inspiration from the partners we collab with.
Collab collection is a service we provide only for business, museums, brands or hotels with a long-term collaboration in mind.
Developing a custom stitch design is a lot of work which we can only do a couple of times a year.
Have a look at our collab portfolio.
Come and visit us
STITCH Boutique and Embroidery Shop
Kleine Houtstraat 15
2011 DD Haarlem
Monday
12:00 – 18:00
Tuesday
12:00 – 18:00
Wednesday
10:00 – 18:00
Thursday
10:00 – 18:00
Friday
10:00 – 18:00
Saturday
10:00 – 18:00
Sunday
CLOSED