Let’s make fashion more fun and durable
About STITCH
STITCH Amsterdam is a creative embroidery studio and clothing label founded by Lonneke van Kuijeren in 2020, driven by the need for more creativity and style in sustainable fashion.
What once started at small markets and pop-up shops in Amsterdam, has since grown into to a solid brand and store, with numerous side projects and collabs.
Embracing Slow Fashion
The clothing brand STITCH Amsterdam
STITCH Amsterdam was born in the heart of the city, fueled by a love for everything quirky. Our designs are made for all ages and inspire people to enjoy life just a little bit more.
Our concept is easy: We focus on solid, evergreen basics, made from sustainable materials. Then we add a dash of spice with our funky embroideries – creating a unique product to love and cherish.
STITCH on demand
Our concept
Whether you shop online or visit our boutique in Haarlem, your chosen combination is custom made on request using our own embroidery machines.
With our STITCH on demand concept, we embrace the slow fashion movement and prevent overproduction. We invite you to create your own personal style – unique, just like you. Mix & match your favourite pieces to make it truly yours!
Want to know more? Check out our boutique or head straight to our online shop.
Quality you can trust
Our suppliers
A large part of our basics is produced in a small-scale sewing atelier in Northern Portugal, which we visit regularly. For requests that cannot be fulfilled by this supplier, we collaborate with other carefully selected partners who share our commitment to durable, sustainable fashion. Most of these partners are certified by Fair Wear and meet OEKO-TEX standards. Simply put, they care for both people and the planet, just like we do!Â
Company logo embroidery
Do you have a company logo you’d like to have embroidered? We’ve got you covered. With the same care and creativity we put into our STITCH brand, we bring your company apparel to life. Our minimum order to turn your logo into a custom embroidery design is 20 pieces.
To learn more about custom logo embroidery, see our STITCH For Business page.
What makes us unique?
1. High quality, sustainable basics
2. Embroidery expertise
3. A boutique experience where you can see and try different fits and styles.
1. Sustainability
2. Expertise
3. Boutique
Stitched together
We love to collab!
Besides our own collections, we create unique embroidery designs for other companies and brands.
These collaborative designs combine our playful STITCH style with ideas and input from our partners. Our collab collections are offered exclusively to businesses, museums, brands or hotels with a long-term collaboration in mind. Developing a custom stitch design requires a lot of work, so we can only take on a limited number of projects each year.
Take a look at our portfolio to see the possibilities!
Come and visit us
STITCH Boutique and Embroidery Shop
Kleine Houtstraat 15
2011 DD Haarlem
Monday
12:00 – 18:00
Tuesday
12:00 – 18:00
Wednesday
10:00 – 18:00
Thursday
10:00 – 18:00
Friday
10:00 – 18:00
Saturday
10:00 – 18:00
Sunday
12:00 – 16:00